Finances

Intel stock price, Nov 1986 - Nov 2006

Intel's market capitalization is $77.14 billion (November 6, 2008). It publicly trades on NASDAQ with the symbol INTC. A widely-held stock, the following indices comprise Intel shares: Dow Jones Industrial Average, S&P 500, NASDAQ-100, SOX (PHLX Semiconductor Sector), and GSTI Software Index.

On July 15, 2008, Intel announced that it had achieved the highest earnings in the history of the company during Q2 2008.

.Advertising and brand management

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Intel's old logo

(1968–December 2005)

Intel has become one of the world's most recognizable computer brands following its long-running "Intel Inside" campaign. The campaign, which started in 1991,[38] was created by Intel marketing manager Dennis Carter.[39] The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world.

The Intel Inside program was supportive of advertisers and further served to broaden the company's awareness as a key ingredient inside PCs. Intel paid some of the advertiser's costs for an ad that used the "Intel Inside" logo. If the ads did not meet agreed upon requirements, Intel was not obligated to reimburse costs. PC companies advertising products containing Intel chips include the jingle in their film and television advertisements in order to receive the reimbursement.