Intel's new logo

Intel's new logo

(December 2005–Present)

In March 2007, the Intel logo was shown briefly in one of the scenes of the movie, "The Last Mimzy."

As from 2008, Intel plans to shift the emphasis of its "Intel Inside" campaign from traditional media such as television and print to newer media such as the Internet.[41] Intel will require that a minimum of 35% of the money it provides to the companies in its co-op program be used for online marketing.[41]

Intel's "Intel Inside" campaign has generally been considered to be world class marketing. However, over the years there have been several plays on the Intel branding scheme which have appeared on the web. While such jabs at Intel are obviously beyond the company's ability to control, they do tend to show that not everyone believes that Intel's programs and policies are always world class[citation needed]. For example, there is the popular "evil inside" logo,[42] the ubiquitous picture of a tombstone with "R.I.P Intel Inside"[43]

.Sonic logo

The famous "D♭  D♭  G♭  D♭  A♭" jingle, sonic logo, tag, audio mnemonic (MP3 file of sonic logo) was produced by Musikvergnuegen and written by Walter Werzowa from the Austrian 1980s sampling band Edelweiss.[44]

.Open source support

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Intel has a significant participation in the open source communities. For example, in 2006 Intel released MIT-licensed X.org drivers for their integrated graphic cards of the i965 family of chipsets. On other occasions, Intel released FreeBSD drivers for some networking cards,[45] available under a BSD-compatible licence, which were also ported to OpenBSD. Intel also released its EFI core named as EDK under a BSD-compatible licence. Intel runs Moblin project and LessWatts.org campaigns.[46]

However, after the release of the wireless products called Intel Pro/Wireless 2100, 2200BG/2225BG/2915ABG and 3945ABG in 2005, Intel was criticized for not granting free redistribution rights for the firmwares that are necessary to be included in the operating systems for the wireless devices to operate.[47] As a result of this, Intel became a target of campaigns to allow free operating systems to include binary firmwares on terms acceptable to the open source community. Linspire-Linux creator Michael Robertson outlined the difficult position that Intel was in releasing to Open Source, as Intel did not want to upset their large customer Microsoft.[48] Theo de Raadt of OpenBSD also claimed that Intel is being "an Open Source fraud" after an Intel employee presented a distorted view of the situation on an open-source conference.[49] In spite of the significant negative attention Intel received as a result of the wireless dealings, the binary firmware still has not gained a license compatible with free software principles.