Tuesday, 17 February 2009

Partnership with Apple


For more details on this topic, see Apple Intel transition.
On June 6, 2005, Apple CEO Steve Jobs announced that Apple would be transitioning from its long favored PowerPC architecture to the Intel x86 architecture, because the future PowerPC road map was unable to satisfy Apple's needs. The first Macintosh computers containing Intel CPUs were announced on January 10, 2006, and Apple had its entire line of consumer Macs running on Intel processors by early August 2006. The Apple Xserve server was updated to Intel Xeon processors from November 2006, and is offered in a configuration similar to Apple's Mac Pro.[23]
.Core 2 Duo advertisement controversy
In 2007, the company released a print advertisement for its Core 2 Duo processor featuring six African American runners appearing to bow down to a Caucasian male inside of an office setting (due to the posture taken by runners on starting blocks). According to Nancy Bhagat, Vice President of Intel Corporate Marketing, the general public found the ad to be "insensitive and insulting".[24] The campaign was quickly pulled and several Intel executives made public apologies on the corporate website.[25]
.Classmate PC
Intel's Classmate PC is the company's first low-cost Netbook computer.

No comments:

Post a Comment